As the Category Marketing Manager, you will play a pivotal role in strategically positioning a portfolio of testing, technical, and consulting products to drive business development within key food industry categories. In this cross-functional role, you will represent the North America business unit, translating regional strategy into impactful B2B marketing plans that deliver seamless commercial execution.<\/p>\n
This is a unique opportunity to make a measurable impact in a critical industry through insights-driven marketing. You will leverage your specific marketing experience in the food industry to create clear value propositions and consistent customer experiences.<\/p>\n
Qualifications Required<\/p>\n
Education: Bachelor\u2019s degree in Marketing or a related field, with a minimum of five years of professional marketing experience.
\nCategory Knowledge: Experience with market analysis and insights within a relevant segment of the food industry. Prior experience on the client side (manufacturing and\/or production) is beneficial.
\nIndustry Experience: Advanced knowledge of B2B marketing in the food industry is required, ideally obtained from experience within the TIC (Testing, Inspection, and Certification) industry.
\nMarketing Expertise: Proven success in planning and executing B2B marketing strategy & campaigns across multiple channels (digital, trade, paid media, social, owned channels).
\nProject Management: Strong project management knowledge to effectively develop and implement new service improvements.
\nMarketing Toolkit: Solid set of skills for performing at both the strategic and tactical level.\u00a0 Experience with design tools (e.g. Canva), marketing automation (Hubspot), data analysis, and Google Workspace.\u00a0 Displayed experience with AI across different marketing areas.
\nCommunication: Well-developed oral and written communication skills are essential.
\nQualifications Desired<\/p>\n
Advanced Education: Master\u2019s degree in Marketing, Business Administration (MBA), or a related field preferred.
\nCategory or Segment Ownership: Prior experience owning a category, segment, or portfolio strategy within a B2B environment.
\nData-Driven Mindset: Advanced experience leveraging analytics, dashboards, and performance metrics to optimize marketing effectiveness and ROI.
\nChange & Innovation Leadership: Experience leading new initiatives, piloting innovative marketing approaches, or launching new services\/products.
\nCategory Experience: Experience supporting relevant market segments within the food industry, such as dietary supplements and other strategic categories (e.g., pet food, dairy, ingredients).
\nEssential Functions and Responsibilities<\/p>\n
Develop Strategic Roadmaps: Build comprehensive marketing roadmaps that support both near-term wins and long-term growth for key category opportunities.
\nDrive Category Intelligence: Create and lead a process for consistently monitoring and reporting category insights. Use these outputs to guide strategic storytelling and category planning.
\nIdentify Opportunities: Assess evolving market conditions and competitor insights to identify sales and revenue opportunities that inform the broader category strategy.
\nInnovate: Apply an innovation mindset to drive new marketing tactics and potential new services development to capitalize on “white space” within specific categories.
\nLead Integrated Campaigns: Collaborate with the full Marketing team to develop impactful campaigns and selling tools that drive category-specific opportunities.
\nEmpower Sales: Grow commercial knowledge by collaborating with Sales experts and Operations leadership. Develop marketing for insight-based solutions, encompassing analytical and technical services, to support high-value sales conversions.
\nOptimize Capacity: Partner with Sales on regional category development plans that capitalize on available operations capacity.
\nManage Trade Initiatives: Work with the commercial team on key trade marketing initiatives (shows, associations) to drive awareness of core capabilities among influential category leaders.
\nCreate Collateral: Lead the development of category-specific sales and marketing collateral that supports primary business initiatives.
\nServe as the Expert: Act as the internal team expert regarding developments and trends within your assigned key categories.
\nBuild Relationships: Interact with external stakeholders (customers, industry specialists, trade associations) to build rapport and deeply understand market dynamics.
\nGain Client Perspective: Participate in sales calls, scientific shows, and other touchpoints to build a strong knowledge of client needs.
\nOther related duties as assigned.
\nAt any time, the incumbent must behave and operate in an ethical and Code of Conduct compliant manner.
\nSuccess Factors \/ Job Competencies<\/p>\n
Strategic Storyteller: Deliver insights-driven initiatives that inspire teams and customers.
\nAutonomous Leader: Launches impactful projects and independently translates strategy into winning business tactics.
\nCollaborative Influencer: Shares expertise, drives cross-functional success, and advances both local and regional goals.
\nBusiness Builder: Combines sharp financial acumen with market analysis to develop growth plans and value propositions.
\nEngaging Communicator: You excel in presentations, project management, and building strong relationships across expert services and corporate functions.
\nPhysical Demands and Work Environment<\/p>\n
Physical Demands:\u00a0Frequently required to stand, walk, and travel long distances.\u00a0Must be able to lift and\/or move up to 25 pounds of marketing materials and equipment.\u00a0Specific vision abilities required include close vision, distance vision, and the ability to adjust focus.<\/p>\n
Work Environment:\u00a0Work involves frequent travel by car, plane, or other modes of transportation.\u00a0Must be able to adapt to different work environments and work independently.<\/p>\n
Travel<\/p>\n
Frequent travel is required to meet clients, attend trade shows, and participate in sales meetings.
\nTravel may constitute 20% of work time, including both domestic and international destinations.
\nMust be able to travel on short notice and manage a variable schedule.
\nCompensation Package Overview:<\/p>\n
Compensation Range $95,000- $105,000 annual salary USD
\nPotential bonus: Up to 10% based on performance.
\nFull Time Eligible Benefits Overview:<\/p>\n
Comprehensive medical, dental, and vision insurance plans.
\nGenerous paid time off (PTO) package to support work-life balance following state and local ordinances.
\nOptional 401(k) plan with employer matching contributions.<\/p>\n
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